The Art & The Direction

A multi-disciplined, idea-led individual with professional experience of over 19 years in advertising, communication design, branding and editorial design.

Each project I work on is an opportunity to do amazing work that connects with the intended audience and brings increased success to the client in any category that exists from retail to automobile, food and beverages to finance to entertainment—practising the principles of minimalism and idea based on creative perfection. Following the strategic approach, identifying brands’ strengths & weaknesses, knowing companies’ culture and market research.

I had the opportunity to lead creative functions for many international projects and creative teams for some of the top advertising agencies in India and overseas.

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