It is sacrosanct for most Indian homemakers to pour unconditional love and effort into building their homes and making it warm and special for everyone. Across the country, it is a norm for people to invite each other to their homes over a cup of tea or coffee—to swap stories, gossip, have a healthy debate, have a good time or for no reason at all. Keeping this insight in mind, multimedia campaign crafted for Big Bazaar titled ‘Ghar Aaiye Na’ (Welcome home). 

The intent of the campaign was to increase awareness about the home décor and kitchen segment of Big Bazaar. The main objective was to create greater awareness about the range of products under the brand’s home categories such as home fashion, kitchenware, home essentials, appliances, etc.

The campaign, which consists of digital, print and outdoor activations. The idea was to celebrate the micro moments where home products add warmth to a home making it an inviting place; a place that fosters love and togetherness. The Print showcasing the range the in its very homely way and on the other hand, the films highlights the aesthetics and the utility of the product range.