The task was to create a surrogacy advertising or branding for a soon to be launched cigarette variant from ITC India called “ITC Rivera” with the limited stock available in the market. We developed a series of concept posters supported by other POS. The brief was to keep one notch up, as the consumer were very limited and well defined.

To do this, we approached and commissioned local illustrators and watercolour artist to work on various landmarks, cityscape and seascapes which can demonstrate the flavour of Mediterranean tradition and lifestyle. This resulted in a stunning art piece, which was used in posters and other point-of-sale collaterals.