Sony
Entertainment

Sony Max, one of the most loved entertainment channel in India, completing its successful 20 years of its viewership was the reason to make it a noise. The task was to develop a campaign, which showcases past journey along with the quality of content i.e. Hits of Bollywood and dubbed south Indian movies. The idea came from the declining art of hand-painted pre 90s movie posters. To give homage, we decided to take this visual hook and splash it across the campaign. 20 different most loved movie characters played in the last 20 years were digitally illustrated.

The campaign was extended to all possible touchpoints.