Sony Max TVC
Deewana Bana De
Sony MAX’s 20-year anniversary campaign celebrated 20 glorious years of entertaining movie lovers in India. The campaign “Deewana Bana De” celebrated the spirit of millions of cinema fans whose passion and enthusiasm for movies make them special and larger than life.
TVC celebrates the success of being the undisputed leader amongst movie channels in India. The campaign is based on the thought ‘Naaz Hai Humein Apni Deewangi Pe’ (I am proud of my passion or madness), which encapsulates the country’s obsession with Hindi Cinema and its influence on the everyday moments of life.
SONY MAX – Deewana bana de (2016)
They also have south Indian movies with Hindi dub. These movies are even more popular amongst the Hindi audience and the brand doesn’t want to alienate them. “Dil se South” is the hook to develop the TV ad.
SET MAX – Dil Se South (2017)
SONY MAX2 – Kuch Filmon Ka Jaadu Kabhi Kam Nahi Hota (2017)