Friction Tech Packaging

The Friction Tech registered trademark belongs to Friction Tech Automotive, an OEM (Original Equipment manufacturer founded in 2017. They are into 2W & 3W safety products like Brakes, Clutches, Disc Brake Pad and will get into another category as time progresses.

The task was to do packaging design for their premium range of products, one notch higher in quality and price range. Keep it simple, minimal and at the same time striking without losing their brand essence and the design language.

Art Direction  ·  Packaging  ·  Event